OUR PRINCIPALS
We are content strategists and we create content based on the principal of 3 Cs –
Clear | Concise | Compelling
HOW WE WORK
Our style of working is inspired by a thought from Kevin Ho who says,
“No matter what your content is about, if someone clicks through to see your content, they're looking for an answer to something. Rather than giving them the runaround, give them what they're looking for. Answer their question simply and clearly and with as little jargon as possible."
We focus on four areas.
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Seamlessly integrating with the inhouse content team
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Assess content marketing efforts
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Plan content marketing programs to support inbound marketing initiatives
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Execute content marketing and related online marketing programs to generate qualified leads
ONE STOP SOLUTION
We are content evangelists. We believe in the power of well written copy. We believe in being true to all the languages that we work on. A good writer focuses on getting the idea communicated through the words she selects. It becomes a story. We believe in the sanctity of language. Error free, grammatically well written, well edited, original writing is our forte.
As one can see, there is a lot to it. We covered most of what we do, but it’s a dynamic field and things change fast, so we try to be flexible and responsive. We do not work solo. We have created a large network of professionals who help us attain the defined objectives.