The world of marketing is constantly evolving, and as brands strive to stay ahead of the curve, they must adapt to the changing consumer landscape. In India, this means recognizing the importance of regional language content.
Are you a brand struggling to connect with Indian consumers? Are you missing out on the vast market potential that regional languages offer? If so, it's time to reconsider your content strategy.
The truth is the power of regional language content can no longer be ignored. As per a report by KPMG, regional language users were expected to account for a whopping 75% of India's internet user base by 2021. That was a vast market that brands couldn't afford to ignore. Unfortunately, not many brands could use it to their benefit and missed out on the opportunity to tap enormous market potential.
But it's not just about reaching more people - it's about engaging with them in a way that resonates. According to another study, customers are 3.3 times more likely to engage with a brand that communicates with them in their native language. And let's not forget about the trust factor - customers are more likely to trust a brand that speaks their language. In fact, Common Sense Advisory's report shows that brands providing content in multiple languages have a higher conversion rate than those that don't.
The proof is in the pudding. Brands that have already embraced regional language content have seen incredible success. Take KFC India's 'Bucket Boli Lagao' campaign, for example. By launching a regional language campaign that invited customers to guess the price of a KFC bucket meal, the brand generated over 30,000 entries in just three days. Or look at Zomato's regional language feature, which allowed users to order food in their preferred language. The feature was so popular that it led to a 15% increase in orders within the first two weeks of its launch.
But it's not just the food industry that's seeing success. The opportunities for brands that create regional language content are vast and varied. From e-commerce to education, regional language users are driving growth in numerous sectors.
So if you're ready to tap into the power of regional language content, look no further than The Big Pitchr. With expertise in creating content in 22 Indian languages, we can help you connect with your audience in a meaningful and impactful way. So don't let the language barrier hold you back - reach out to us today to learn more about how we can help you succeed in India's digital landscape.
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